Three Blind Pigs
Brand Identity, Interior, Naming, and Menu Design
Three Blind Pigs is a quirky reinterpretation of 'blind pigs' - an old British slang for speakeasies from the 1800s - and the well-known fable, The Three Little Pigs.
With a tongue-in-cheek approach, the speakeasy and restaurant mainly serves burgers, craft beers, and signature cocktails that draw inspiration from the classic story.
The multilayered space breaks away from the monotonous, fast-paced working lifestyle surrounding the heart of Marina Bay with a whimsical and convivial approach, allowing diners to escape into a new dimension and away from their work even if just temporarily.
Quotes from the fable can be found throughout the space - on walls and in the menu - to further emphasise on the inspiration. Fun and quirky illustrations were added to the menu to add to the whimsy.